Social Media Tips

Since we share a variety of articles that help with self-branding, small business, social media etc. on our Facebook, Twitter, Google+, LinkedIn pages, it may be hard to keep up with them all! Here is this week's "round-up" of the articles shared so it'll be easier for you to find and read them in your spare time. 1. How Fortune 500 Leaders Spend Every Minute of the Day [Infographic] Have you ever wondered how top business leaders spend their time? 267 C-level executives (VP level or ..
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Since we share a variety of articles that help with self-branding, small business, social media etc. on our Facebook, Twitter, Google+, LinkedIn pages, it may be hard to keep up with them all! Each week, we'll do a "round-up" of the articles shared so it'll be easier for you to find and read them in your spare time. 1. 100 Blog Topics for Your Business: Chris Brogan shares a new list of 100 topics that will help kickstart your writing! With topics ranging from how to build your b..
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As a small business owner doing everything yourself, you know you should be investing in Social Media and blogging regularly, but who has time for that when you’re already swamped with other duties? Even if you share the responsibilities with a partner, other priorities will arise and marketing can be pushed further down the list. “I don’t have time to write every day.” “I don’t know what to write about.” “I don’t know what to post. How can I think of new things?” These questions ..
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Back in March 2014, Facebook made the announcement for streamlining Facebook Pages for businesses. If you have a Facebook Business Page, you might have also noticed a news bar on your page notifying you that changes will roll out to all pages either June 13 or June 25.  So what are the changes? To see a live example, both Lucrazon Global and Lucrazon Ecommerce Pages have the newly designed pages. You'll notice that it looks a bit similar to a personal Facebook Page. 1. Th..
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5 YouTube Videos Entrepreneurs Should Watch
1. RSA Animate – Drive: The Surprising Truth About What Motivates Us This video is animated entirely on a whiteboard, and extremely valuable for marketing and sales professionals in understanding what motivates workers to work, and how to take advantage of that as a business. “If you reward something do you get more of the behavior you want?” “If you punish something you get less of the behavior you want?” 2. Developing the CEO Within You This video shows an interview with..
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Giving Tuesday 2013
Giving Tuesday 2013 - 12/03/2013
“We make a living by what we get; we make a life by what we give.” – Sir Winston Churchill   #GivingTuesday is a global movement to give back after a day of giving thanks, and two days for getting deals (Black Friday and Cyber Monday).  Add Small Business Saturday to the list, and you have a whole long weekend of consumerism.   Due to this shopping frenzy, #GivingTuesday is an initiative founded by 92nd Street Y and United Nations Foundation last year of August ..
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How to Write a Bestseller in a Weekend
Are you an entrepreneur interested in publishing your own e-book? How do you position and differentiate yourself? What if you’re not an expert? A webinar that I attended, hosted by Alicia Dunams, discusses some tips on how to get started. You might ask, what are the benefits in writing an e-book? It can: 1. Establish Credibility 2. Secure Paid Speaking 3. Attract More Clients 4. Generate Leads for your Email List 5. Gain Expert Status in your Niche Industry 6. Genera..
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Social Media Design Blueprint
People are visual creatures, and it's the main reason why images in social media work so well. Images are memorable, grabs attention, and easy to share. That is, only if you have optimized images! Have you ever seen a post that didn't utilize the full space? It doesn't capture as much attention, right? Each social network have their own specifications as to how images will look but if you're not optimizing them, then the full effect and visual appeal will be lost.  Social Media i..
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SmallBizChat: How to Leverage Google+ for your Small Business
  It's Thursday, and time for a SmallBizChat recap! A weekly Twitter chat where small business owners can get answers to their questions! Last night's topic was "How to Leverage Google+ for your Small Business" with guest of honor, Martin Shervington, with host Melinda Emerson. Check out previous recaps of Twitter chats too! Q1: Why should every small business be on Google+ now? Google+ is a great place to start as it is simple - do your customers use 'Google'? #s..
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Learning from Facebook's Persuasion Tactics
Facebook has a rock-solid strategy in preventing their members from truly deleting their account as their revenue relies on advertisers being able to sell to a diverse pool of members.  A recent FastCompany article details each of the 4 Persuasions Tricks Facebook uses to keep members from quitting. Here’s a quick summary of the 4 tactics: Make it complicated: Facebook hides the option to delete an account very well. By the time the user gets somewhat near it, he/she gives up bec..
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