Lucrazon Ecommerce and Small Business Blog

How to Write a Bestseller in a Weekend
Are you an entrepreneur interested in publishing your own e-book? How do you position and differentiate yourself? What if you’re not an expert? A webinar that I attended, hosted by Alicia Dunams, discusses some tips on how to get started. You might ask, what are the benefits in writing an e-book? It can: 1. Establish Credibility 2. Secure Paid Speaking 3. Attract More Clients 4. Generate Leads for your Email List 5. Gain Expert Status in your Niche Industry 6. Genera..
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SmallBizChat Recap: How to Tap into the Power of Branded Marketing Items
  It's Thursday and time for a SmallBizChat recap- A weekly Twitter chat where small business owners can get answers to their questions! The topic was "How to Tap into the Power of Branded Marketing Items" with guest of honor, Vickie MacFadden, with hostess Melinda Emerson. Check out previous recaps of Twitter chats too! Q1: What are branded marketing items and do they really work? A1 Everyday items plus your business logo equals branded marketing items: 83% ..
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20 Awesome Entrepreneur Quotes
Bookmark this page whenever you need a lift or nudge in the motivational direction! Perfect for entrepreneurs, this list of 20 awesome quotes will be sure to inspire you. Also, great for tweeting! 1. Strive not to be a success, but rather to be of value. - Albert Einstein  2. If you do what you've always done, you'll get what you've always gotten. - Tony Robbins 3. Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, "W..
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Prepare Your Thanksgiving Ecommerce Promotions
The month of November will spur on a flurry of buying activity from consumers, especially those that don’t like to procrastinate and are actively looking for Thanksgiving deals. Be sure that you have the following 3 promotions this month! - Pre-Thanksgiving - Thanksgiving - Cyber Monday - Black Friday (Optional) Related: Ecommerce Holidays Your Business Should Know 1. Pre-Thanksgiving:  While most ecommerce stores focus on Cyber Monday and Black Friday, have a ..
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SmallBizChat: Why Passion is Irrelevant in your Small Business
It's time for a SmallBizChat recap- A weekly Twitter chat where small business owners can get answers to their questions! The topic was "Why Passion is Irrelevant in your Small Business" with guest of honor, Jim Beach, with hostess Melinda Emerson. Check out previous recaps of Twitter chats too! Q1: What does the average person think entrepreneurship is? A1 If this was Family Feud, the top three words on the board would be creativity, risk, passion #smallbizchat — J..
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Happy Halloween 2013
Everyone at Lucrazon would like to wish you a Happy Halloween!  Some fun facts for the day: - Halloween can be traced back 2,000 years to an October 31 Gaelic festival called Samhain (pronounced sah-win) meaning summer's end. It was a time when the wall between our world and the paranormal world was porous and spirits could get through. Thus, the wearing of costumes and masks during the festival was to ward off evil spirits. - In the late 1800s, the tradition of playing Hallo..
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5 Global Online Personality Types
MasterCard recently distributed a whitepaper on global insights of shopper personas to assist Merchants in understanding their customer base. The 10-page PDF describes how they designed a methodology to gauge consumer attitudes on the use and personal data in social and commercial settings on a global scale. Derived from their Digital Sharing and Trust Project, they asked the online public in 9 global markets (United States, Germany, United Kingdom, India, South Africa, United Arab Emirat..
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SmallBizChat Recap: How to Submit a Proposal to a Prospective Sponsor
  It's Thursday, and time for a SmallBizChat recap! A weekly Twitter chat where small business owners can get answers to their questions! Last night's topic was "How to Submit a Proposal to a Prospective Sponsor" with guest of honor, Anisha Robinson Keeys, with host Melinda Emerson. Check out previous recaps of Twitter chats too! Q1: Will a corporation sponsor anyone? A1 If you can expose a corporation to their target audience, they are looking to sponsor you #sma..
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