Lucrazon Ecommerce and Small Business Blog

Questions and Answers About the Government Shutdown
The last government shutdown occurred in 1996, albeit a partial one, but lasted 21 days. Today, a government shutdown is in effect with no estimated time of ending. What is going to happen during this period? How does it affect the American public? USA Today crafted a very informative article listing 66 questions and answers. (Update: They’ve since added 27 more to the original 66) I’ve pulled some general questions and answers here but encourage to you read the full article on th..
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SmallBizChat Recap: How to Develop a Marketing Plan for Your Book
  It's Thursday, and time for a SmallBizChat recap! A weekly Twitter chat where small business owners can get answers to their questions! Last night's topic was "How to Develop a Marketing Plan for your Non-Fiction Book" with guest of honor, Stephanie Chandler, with hosts Melinda Emerson, and her co-host, Amanda Littlejohn. Check out previous recaps of Twitter chats too! Q1: The number of people self-publishing is increase each year. What are your thoughts on this trend? ..
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3 More Domain Name Tips for Your Business
Three months ago, we discussed 5 tips on choosing a domain name for your business. After all, if you don't have a website, you don't exist in a customer's eyes and you definitely won't exist from a search engine's point of view. To briefly summarize the 5 tips they are : 1. Make it easy to remember : So that visitors can come back easily. 2. Don't use hyphens : Gives first impression of spamminess 3. Keep it open for future expansions : Keep URL expandable in nature and save yours..
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SmallBizChat Recap: What You Need to Know About the Affordable Care Act
  It's Thursday, and time for a SmallBizChat recap! A weekly Twitter chat where small business owners can get answers to their questions! Last night's topic was "What Small Business Owners Need to Know About the Affordable Care Act" with guest of honor, Laura Roane, with hosts Melinda Emerson, and her co-host, Amanda Littlejohn. Check out previous recaps of Twitter chats too! Q1: When do small businesses need to comply with the new healthcare law? RT @insurancelad..
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Learning from Facebook's Persuasion Tactics
Facebook has a rock-solid strategy in preventing their members from truly deleting their account as their revenue relies on advertisers being able to sell to a diverse pool of members.  A recent FastCompany article details each of the 4 Persuasions Tricks Facebook uses to keep members from quitting. Here’s a quick summary of the 4 tactics: Make it complicated: Facebook hides the option to delete an account very well. By the time the user gets somewhat near it, he/she gives up bec..
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Dissecting the Successful Business Card
Updated August 7th, 2014 - Bump app is no longer available It has been said that the business card is now dead since we have social and digital platforms like LinkedIn to keep and stay in touch with contacts. However, at meetings and networking functions, a business card is still ideal as it's both an introduction and a note keeper. If you don't want to keep the business cards, there are apps to save the information just by taking a photo and it will backup the contact details for..
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SmallBizChat Recap: How to Give Amazing Customer Service Every Time
  It's Thursday, and time for a SmallBizChat recap! A weekly Twitter chat where small business owners can get answers to their questions! Last night's topic was "How to Give Amazing Customer Service Every Time" with guest of honor, Shep Hyken, with hosts Melinda Emerson, and her co-host, Amanda Littlejohn. Check out previous recaps of Twitter chats too! Q1: What is the difference between satisfied customers and loyal customers? A1 Satisfaction’s a rating, loyalty’..
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Converting Your Website? Preserve URLs for SEO Traffic
Inspired by this blog post on Practical Ecommerce, we can’t stress how important it is to preserve the main URLs of your website when updating or changing to a different platform. It’s inevitable that some URLs may need to be changed (either the content of the page changes, get consolidated into another page, or removed) but for your high-traffic URLs, it’s important to keep the structure the same. After all, search engines by now know the structure of your site (via your sitemap) and..
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