Lucrazon Ecommerce and Small Business Blog

[Webinar Recap] Building Blocks of Spanish Digital Marketing
With 37 million Spanish speakers in the U.S. and almost 500 million globally, are you ready to cater to the second most spoken language in the world? Recently Moz and Altura Interactive teamed up to present a webinar discussing the combination of SEO, digital PR, social media, and content marketing for the Spanish market. Link to full powerpoint will be hyperlinked here when available. Today’s post will go over the highlights! Statistics: 16% of the US Population is Hispanic 65..
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Social Media Design Blueprint
People are visual creatures, and it's the main reason why images in social media work so well. Images are memorable, grabs attention, and easy to share. That is, only if you have optimized images! Have you ever seen a post that didn't utilize the full space? It doesn't capture as much attention, right? Each social network have their own specifications as to how images will look but if you're not optimizing them, then the full effect and visual appeal will be lost.  Social Media i..
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SmallBizChat Recap: Dealing with Issues within your Small Business
  t's Thursday, and time for a SmallBizChat recap! A weekly Twitter chat where small business owners can get answers to their questions! Last night's topic was "Dealing with Issues Within Your Small Business" with guest of honor, Brian Moran, with host Melinda Emerson. Check out previous recaps of Twitter chats too! Q1: What was it that made you take the leap and strike out to launch your own business? A1 This is actually my 2nd business. I owned a publishing comp..
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What Does Hummingbird Mean for Me?
You might have heard this little bird’s name being talked about within the past two weeks. Hummingbird is Google’s latest algorithm to grace the Internet after previous animal-named updates like Panda and Penguin. Why is it named Hummingbird? The reasoning is because it’s “precise and fast.” In actuality, Google rolled this Hummingbird update quietly on August 30, 2013 but didn’t announce the change until September 26; a month after! Most companies didn’t feel a major change like previous..
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SmallBizChat: How to Leverage Google+ for your Small Business
  It's Thursday, and time for a SmallBizChat recap! A weekly Twitter chat where small business owners can get answers to their questions! Last night's topic was "How to Leverage Google+ for your Small Business" with guest of honor, Martin Shervington, with host Melinda Emerson. Check out previous recaps of Twitter chats too! Q1: Why should every small business be on Google+ now? Google+ is a great place to start as it is simple - do your customers use 'Google'? #s..
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Q & A - The Internet Market and 3 Cost Effective Strategies for Small Business Promotion
  Today, we answer some questions that we saw asked on Entrepreneur’s Facebook page. Hopefully, this helps out members who have the same questions. If our readers are interested, we can start making this a regular blog post series answering real questions asked by real people. The questions may not be directed to us (it could be online or in print), but we’ll help answer anyway! Q1: Is the Internet really the best way to market your company? – Jacqueline H. The short answer i..
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Are you Prepared for Data Disaster?
How prepared is your business if your data is compromised by natural disasters and/or human error? Data such as billing records, customer files, emails, tax and company information could disappear in an unfortunate and uncontrollable situation!  Carbonite, the leading provider of cloud solutions, has a great checklist to follow! 1. Develop a written plan  - Include emergency contact info - Keep a copy offsite - Share your plan with employees, vendors, and other crit..
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SmallBizChat Recap: How to Sell to the Corporate Market
It's Thursday, and time for a SmallBizChat recap! A weekly Twitter chat where small business owners can get answers to their questions! Last night's topic was "How to Sell to the Corporate Market" with guest of honor, Jill Konrath, with host Melinda Emerson. Check out previous recaps of Twitter chats too! Q1: Do bigger companies really want to do business with small firms? A1 Yes. If you sell to smaller biz now, you definitely should go after bigger companies #smallbizchat..
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